AWF Web Builder 4.0 – and Shared Platform Rules of IRIS

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IRIS Agent Overview

(Intelligent Rule & Integrity System)
AWF’s AI-Powered Back Office Monitoring System

What Is IRIS Agent? IRIS is an advanced AI monitoring and enforcement system developed by AWF to maintain the integrity of the shared Web Builder 4.0 back office. It operates as an invisible yet powerful compliance watchdog, ensuring that every Owner Agent follows platform rules, respects system boundaries, and protects client privacy.
 

🔐 IRIS Motto:

"Integrity First. Privacy Always. Misuse Never."
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Lesson 1:
Understanding Shared Infrastructure

 AWF Web Builder 4.0 is built using a shared back office infrastructure to allow multiple Owner Agents to work simultaneously in one system.
Why Shared?
This structure helps keep your monthly subscription costs low while allowing full access to powerful tools for demos and client website creation. without the sharing concept the agent monthly subscription would be greater than 200%.
Your Responsibility:
You must only interact with websites you personally created. Clicking on or editing another agent's work disrupts the system and violates privacy. This is monitored very closely 24/7 by IRIS.

🔐 Agent Privacy & Platform Integrity

 Although the AWF Web Builder 4.0 is a shared platform, each Owner Agent’s demo and client accounts are fully private and protected. Site titles may be visible to other agents, as part of the shared environment 🚫 BUT no other agent can view or access your website’s internal details — unless they manually click on your site, which is a major violation of AWF policy.

 

⚠️ High-Risk Violation: Accessing Other Agents’ Accounts

 
Manually clicking on a client or demo account that you did not personally create is considered a Level One High-Risk Violation of our compliance standards.
🔒 All activity is monitored by AGENT IRIS (Intelligent Rule & Integrity System)
🕵️ Attempts to access another agent’s account trigger a full audit
❌ Viewing, modifying, or clicking on another agent’s site is a breach of trust, integrity, and shared platform rules
 

Peace of Mind for All Agents

 
You can confidently use the AWF Web Builder 4.0 knowing: Your client information and websites are never accessible to others
All your demo and live sites are securely yours System integrity is upheld through real-time compliance monitoring

Respect the system. Respect other agents. Protect your business.
By continuing, you acknowledge and agree to these shared platform boundaries.
Monitoring & Enforcement
AWF uses Agent IRIS (Intelligent Rule & Integrity System), an AI-powered monitoring system that:
 
  • Monitors ALL actions inside the back office 24/7
  • Tracks agent behavior in real time
  • Logs violations for audit review
  • Agent IRIS helps ensure the platform remains secure, fair, and legally compliant for all users.
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What IRIS Agent Does

1. Real-Time Monitoring
Tracks every click, tab access, and website interaction by each Owner Agent
Watches for unauthorized access to restricted areas of the system
 
2. Behavior Pattern Analysis
Uses AI to detect patterns that suggest risky behavior or intentional misuse
Flags repeated violations or actions that deviate from expected use
 
3. Access Restriction Enforcement
Detects and records when agents attempt to click into:
Site Details / Manage Site Owner /Delete Tabs
Client Billing / or Online Payment areas Other agents' websites
Prevents these areas from being accessed or triggers immediate alerts
 
4. Violation Logging
Automatically logs all restricted attempts
Creates a compliance report tied to the Agent ID Flags violators for investigation review by the Watch Dog Command Center IRIS
 

What Happens When IRIS Flags an Agent

  • Number of Offenses Action Taken1st Violation Warning issued + Compliance audit triggered
  • 2nd Violation Immediate account suspension or permanent termination
  • Note: No manual warning is required before termination if multiple red-flag events are recorded.

How IRIS Helps Maintain the System
  • Prevents data breaches and protects all agents’ hard work
  • Reduces support issues by identifying rule-breaking early
  • Keeps the system fast and low-cost by eliminating misuse
  • Provides a fair, level playing field for all Owner Agents

Lesson 2:
What You CAN Do as an Owner Agent

As a certified Owner Agent, you have full access to tools designed for your own business building efforts.

✅You CAN DO: (Detailed)

Create and edit your own demo sites.
Build websites for your own clients.
Manage, use of services and tools update your own account on your reseller website, and Backoffice IRIS through AWF’s Dashboard IRIS.

Demo Limits:
Maximum of 10 demos per 72 hours
20 per week / 80 per month
Demos auto-delete after 72 hours if not converted
When a demo converts to a client, a new demo slot is granted
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Lesson 3:
🚫 What You CANNOT Click or Access (Detailed)
These areas are strictly prohibited and monitored by Agent IRIS (Intelligent Rule & Integrity System).
❌ Restricted Area   📍Location      🚫 Reason


Site Details Tab and Edit Site Details          
You will find this tab under Manage tab: Site Details  You as an agent do not have access to this tab. This tab is monitored by a different department of AWF.  We are working on separating this department from this part of the platform soon.

You are allowed to Edit / Preview/Duplicate an account for either demo creation, demo converted to website for sell. when creating and building your sites  You should only be concerned with what you create and demo and of your clients; not the clients of other agents. You are never to click on an account that is not yours. this mistake can have your account frozen and terminated. Keep good bookkeeping of your accounts and not another agents accounts.  Watch Dog IRIS an intelligence cyber security is embedded in the platform for security protection only since AWF offer all to become an Owner Agent worldwide.

Delete Tab You will find this tab under Manage tab:  Deleting accounts can be requested by you by submitting a support ticket attention to tech support Only Watch Dog IRIS can delete accounts.
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When open this is what you will see STAY OUT OF THIS AREA!  You will get caught by IRIS Intelligence.
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Lesson 4:
1). Reputation Management ❌   Under Manage Reserved for administrative use .
🚫 Restricted Back Office Areas & Why You Cannot Access Them

1. Reputation Management 
This section is designed for centralized platform administration. It may include reviews, scoring systems, or tools used by AWF staff — not intended for agent use.
➡️ Reason: Access could affect shared platform data or interfere with other agents’ client insights.

The Reputation Management section is strictly reserved for use by the AWF Sales Team only.
While AWF offers a free Reputation Management service for your own reseller site, this area is not meant to be accessed or managed by Owner Agents directly.

 
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⚠️ Why You Must Stay Out:

This tool is tied to our internal sales systems.
If an agent accidentally uses this area, it can trigger billing to your own account, overriding the free benefit we already provide to you.
It may also interfere with official sales processes or client order workflows handled by AWF staff.

 What You Can Do:

You can upsell Reputation Management as an optional add-on service to your own clients (at a profit).
Simply request the service through the proper AWF order channel — support ticket not through this internal dashboard.

🔒 Bottom Line:

AWF provides this valuable tool for agents at no charge, but if misused, you could accidentally charge yourself and disrupt your account benefits. Always stay out of the Reputation Management tab — our team and IRIS (Intelligent Rule & Integrity System) monitors all access.
 

FAQs

How much does Reputation Management cost?
How much should I charge?
Most resellers charge anywhere from $99 - $199 per month for Reputation Management.
Why sell Reputation Management to your clients?
Reputation Management is a booming industry right now. Every business is concerned about protecting their reputation and wants to know what customers are saying about them online. Our Reputation Management tool lets you offer your clients an easy way to keep track of online reviews from the most popular review sites with daily email notifications.
Why do online reviews matter?
Customers rely on online reviews to decide if a business is good or not and will ultimately influence where they shop. The number of reviews and average star rating a business has can impact search engine ranking, website traffic and ultimately sales. Online reviews can also help businesses identify consumer buying behavior as well aspects of their business that need improvement.
Can I see an example of a Reputation Management Report?
Sure! Here you go: https://reputationmanagement.report/b84e3e62-elisa-s-ristorante-cafe
Can I see an example of the Review Request Form?
Yes. Here is an example of how the Review Request Form looks and functions: https://www.elisasitalian.com/leave-a-review
2. Website Performance Reports ❌
These reports include analytics, traffic data, and performance metrics on websites — some of which may not belong to you.
➡️ Reason: Viewing reports from other agents’ sites is a privacy risk and violates AWF's strict confidentiality rules.
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FAQs

What is the Website Performance Report email?
The Website Performance Report is a monthly email that provides you  with a snapshot of your website’s traffic and performance. It’s an easy way to keep clients informed and engaged with your website.
What data is included in the report?
Each report includes key metrics from the previous month, such as: Unique Visitors, Total Visits, Page Views, Bounce Rate, Most View Pages and Top Traffic Sources.
Can I see an example of a Website Performance Report?
Yes. Here is an example of how a Report will look when emailed to you soon your clients as well:
Sample Website Performance Report

When are the reports sent?
Reports are automatically emailed on the 1st of each month at 9:00 AM Eastern, summarizing the previous month’s data.

*If you enable this feature mid-month, the first report will be sent on the next 1st of the month—it will not send immediately upon activation.
Is there a cost for the Website Performance Report emails?

No, this feature is currently free. and part of your P&L. 

Should I charge my clients for this report?
That’s completely up to you. Many resellers choose to include it as part of their paid monthly service or use it to reinforce the value of ongoing website maintenance. It’s a great way to demonstrate results and open the door to upselling additional services like SEO or marketing. Unfortunately this feature only applies to our owner agents reseller websites.
Can I send the report to multiple email addresses?
Yes. You can enter multiple email addresses separated by commas. For example: jack@company.com, jill@company.com.
Will the email be white-labeled?
The report is fully white-labeled and appears as if it’s coming from your business.
Can I customize the content of the report?
The content of the report is currently standardized and cannot be edited. It’s designed to look clean, professional, and client-friendly right out of the box.
What if my client’s site had little or no traffic last month?
The report will still be sent and reflect the accurate data. This can actually spark valuable conversations with your client about how to improve traffic—such as offering SEO, advertising, or content updates.
How do I enable or disable the report for a specific client?
To enable the report, simply add the client’s email address in the field provided above and click Save.
To disable it, remove the email address from the field and click Save—the reports will no longer be sent.
Will I also receive a copy of the report?
Not by default. If you’d like to receive a copy yourself, just include your email address along with the client’s when setting it up.
Can I preview the report before it’s sent?
At this time, reports are automatically generated and sent without a preview. However, you can view your client’s analytics at any time from the "Stats" tab on their website.
3. Manage Site Owner ❌
This tab controls ownership transfer functions — for changing who owns a site account.
➡️ Reason: Only the AWF Compliance or Support Team may use this for official purposes. Agents cannot assign, reassign, or change ownership of any site.
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4. Set Up Client Billing ❌
This feature is not part of the AWF agent workflow. All client billing must be done through your own website, payment processor, or invoicing tools (like Stripe, PayPal, or your personal CRM). AWF clients would be identified as owner agents and If an agent accidentally uses this area, it can trigger billing to your own account, overriding the free benefit we already provide to you.


➡️ Reason: AWF does not handle billing on your behalf — this is your responsibility as a business owner. However! AWF has integrated Stripe Merchant and PayPal integrations for you to receive payments from your clients you just have to click on the merchant integration tabs embedded in your Reseller Website.

We have integrated these buttons to setup your accounts with Stripe and PayPal. Once setup you to will have this system of bookkeeping of your clients payment behavior. See Reseller Website Tour Demo tab.
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5. Account Tab > Manage Account ❌
This tab gives access to sensitive platform-level settings like user credentials, subscriptions, and admin access — none of which apply to agents.
➡️ Reason: Managing or editing these settings can impact system functionality or alter the shared structure, so it's strictly off-limits. AWF Sets up new and changes to old account here. Not for owner agents

 
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6. Collect Online Payment ❌
This feature is disabled for Owner Agents. AWF does not allow agents to is use its   collect owner agent payments directly. AWF Billing department only!.
➡️ Reason: All owner agent client payments collection must be done via your personal website and merchant accounts, outside the AWF platform, meaning your payment setup integrations.
 
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7. AWF Onboarding Agent Access Only❌
This IS PROHIBITED BY ALL AGENTS

➡️ Reason: You are not authorized to view onboard any agent this is done by IRIS you will get caught for snooping and account will be terminated!. Viewing this data would violate privacy and shared-use ethics.


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AWF Web Builder 4.0 – and Shared Platform Rules of IRIS

 

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AWF Shared Platform Use & Back Office Rules

📋 Quiz: AWF Shared Platform Use & Back Office Rules

1. Why does AWF use a shared back office platform?



2. What is your responsibility when using the shared back office?



3. What is the maximum number of demo sites you can create?



4. What happens if you click into an account that is not yours?



5. What is visible to other agents in the shared back office?



6. What is Agent IRIS?



7. Can you click on the "Site Details" tab?



8. Can agents delete websites?



9. What is the rule regarding the “Reputation Management” tab?



10. What is the rule on “Website Performance Reports”?



11. Who handles “Set Up Client Billing”?



12. Can you collect payments using AWF’s internal billing system?



13. What happens after your first violation?



14. What could happen after a second violation?



15. What must all agents agree to before using the AWF system?